TV contrast ratio is one of the most controversial specifications when comparing televisions from manufacturer to manufacturer because the industry doesn't have an agreed upon standard of measurement.
Without a standard, we don't know exactly how each manufacturer tests their displays and how their process differs from other manufacturers. As a result, industry experts recommend using contrast ratio only when comparing HDTVs made by the same manufacturer.
The general thought among industry experts is that static contrast ratio is a more reliable measurement because it is more consistent with how the viewing display will show content rather than a "what if" scenario that dynamic contrast ratio employs.
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