January 23, 2009

Entrepenurers in Entertainment

As the entertainment industry tries to figure out what's going wrong.  There are many things going right.  

Take this example: The Guild 

Here are some gamers who made a series of webisodes for other gamers hooking into the shared experience's that MMO gamers have.  They got some good responses and put up a pay pal to get moola for expenses.  They got more and more attention, because of quality of writing, acting and you can tell there is a real passion and sense of fun.

MSN saw something they liked and picked up sponsorship for the second season.  So you can watch the newest episodes on X-Box Live network.  So they are building up a business, from nothing.

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